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Questions For My Focus Groups

Monday, November 10, 2014


Here are seven different types of questions I will be asking to a focus group to help me understand what will be best for magazine; I will be referring to music genre and the different types of conventions an audience likes to see in particular. 

  1. Do you buy magazines frequently?
  2. How much would you be willing to pay for a magazine?
  3. How frequently would you like the magazine to be published? 
  4. What type of artists would you like to see in an Indie Rock genre magazine?
  5. What type of features would you like to see in an magazine?
  6. Would you enter competitions which are included in a magazine?
  7. What is your favourite music genre?


ANALYSIS OF FOCUS GROUP;


From my focus groups I have created an understanding of what my audience will be looking for in a magazine and the question all give me insight in what my audience are looking for. 

Firstly, from the first question the answers where the same that they didn't by magazine frequently, this helps me as I would have to make my magazine itself look eye catching to ensure my target audience would buy frequently.

Secondly, they all gave the same answer again of paying £3 maximum for the magazine meaning my price would have to be suitable for my audience and not too expensive for students and will appeal to them.

Thirdly, I was given two of the same answers of releasing my magazine monthly and even was even given the answer of every two weeks. This helps me when looking at my own magazine as I can decide whether monthly is the better option for my magazine or to reduce the price and have a two week released magazine. 

Fourthly, the artist they expect to see in an indie rock genre magazine are; Arctic Monkeys, Kasabian and Frank Ferdinand. This helps me as I can add features in my magazine which is focused on these artists as I know they appeal to the mass audience.

Fifthly, the features they would like to see or expect to see in a music magazine is album reviews, gossip and reviews which I can now add in my magazine to ensure the contents is eye catching the reader.

Sixthly, they all answered yes to entering competitions which are including in magazines, so I can add this feature to draw my target audience into my magazine and to also read the contents.

Lastly, they all like the genre indie rock which is the genre of my own magazine so these answers from my focus groups will greatly help influence my magazine and how I structure it to ensure my target audience will be attracted to my product. 

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