Social Class and Demographics

Looking at the demographic table of social classes I will be aiming my magazine at the working class/ lowest grade workers. I chose these particular social classes as students come under lowest grade workers; and this is who my target audience is for my magazine. Demographics help see a measurable characteristics of my consumer such as age, gender, race, education, and income to help target my magazine well to my audience. 

To adhere to their needs I will chose contents for my magazine which will incite my audience, I will  use more images than text so my reader wouldn't lose interest in my magazine and continue to buy it on a regular basis. I'll do this by shaping my  magazine around what will best appeal to my  target market.

My price for my magazine will be £2.20 the reason for this price is it is affordable for my target audience which are students and will aim at the lower social classes rather than the upper class. I chose the price by looking at existing magazines such as Kerrang who also sell their magazine for £2.20   unlike Q who aim at a higher target market and sell theirs for £3.99; this price would not be suitable for a student as they don't have an income in some circumstances

The free gifts/ prizes I will advertise for my magazine for things involving gigs/festivals as the age of my audience will be young and interested at these elements as my magazine will be a music magazine these gifts fit best. Looking at the demographic table it seems best fitting that I allow for prizes as the lowest grade workers 'depend on the welfare state for their income' meaning they don't have plenty of money themselves to be buying tickets for gigs/festivals.

The social class table has helped me with my feature stories and understanding my target audience by allowing me to shape my text to appeal to D/E classes by knowing their viewing habits. By looking at these characteristics of my audience it helps me understand how to aim my magazine; it consequently helps to differentiate how to appeal directly at my audience. I will use reviews, Q&A and short stories for my audience as it's best fitting to use shorter stories as seen in NME/Q to keep my audience interested.